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Brands are still not taking Twitter Seriously
I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just because we see them,...
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How Accountable are you with your Social Media?
Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there” is really worth it. The novice I’m sure is wondering that, as well as the expert. Why all of...
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Does Twitter Work?
About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?” And yet throughout the course of a week as well I will also hear the following: Twitter doesn’t...
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The Problem with the Social Web
Competition is a good thing. Burger King is across the street from McDonalds. Chipotle sits a few hundred yards from Moe’s, Sprint and AT&T offer virtually the same thing. At the end of the day...
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You know what Twitter needs to Fix?
I know, it’s a loaded question but it’s simple really. It’s the one area that needs attention and really hasn’t received much of it. See if you can figure out. I apologize for using my page as the...
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What Twitter could learn from Facebook Deals
I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and...
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Who’s making the rules in social media?
I know it sounds like I’m bucking the system right? Or I’m challenging authority. Or I’m that guy who says, why are we doing it this way on his first day on the job… But here is where my head is at....
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Talk to people like you would talk to people-It works
I was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too much about himself. Until I realized after I had looked at a few of...
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15 Things I’ve Learned from 138 Social Media Tweetchats
More than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very...
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Four Areas that Digital Marketers Need to Continue to Focus On
Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be...
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The Attention Economy is Distracting Me
Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus. I know you “get” what they all do, at least you should, but I have a...
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Ashley Madison and the Case for In the Moment Marketing
Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of...
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Five Simple Rules for Better Tweeting [Infographic]
Often times reading Twitter feeds can seem almost post-apocalyptic. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide...
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